Bill has more than 40 years of motorcycle experience. Having been introduced to motorcycles at a young age, Bill has ridden many styles of motorcycles, in a variety of environments. He was introduced to the opportunity to instruct motorcycle classes and in 2008, he became a certified motorcycle safety instructor. Since then he has taught over 400 motorcycle classes at various sites, working with over 4,000 students. He has had a variety of roles throughout the years including Lead Rider Coach and has been instrumental in developing advanced motorcycle training curriculum. Bill also has experience as a driving school instructor for both new drivers and race car driving instruction. Having more than 12 years of race car driving experience himself allows Bill to provide additional insights and concepts for motorcycle students. After years of working at other motorcycle safety sites, he realized he wanted to create a school and an environment dedicated solely to motorcycle safety and instruction. A place where there is strong care and compassion for students and their safety.

Kim is newer to motorcycling, earning her motorcycle endorsement in April 2019. After taking her Basic Rider Course she quickly realized riding is something she is passionate about and wanted to be more involved with. She expressed her interest in instructing motorcycle safety classes and spent a great deal of time learning about the course curriculum and training prior to her certification. In 2020, she became a certified motorcycle safety instructor and has already taught dozens of classes, assisting hundreds of students in their interest to learn to safely operate a motorcycle. She has taught at various sites during her time as an instructor. Kim’s desire to learn more led to taking her motorcycle on the race track for additional training and riding experience. She also has race car driving experience that can provide additional conceptual information for students. Her passion for instructing, and for motorcycling, along with her own new rider perspective, gave her the desire to provide a place for all students to be able to have a safe and supportive environment to learn to ride.

Kevin earned his motorcycle endorsement in 1981, and as of October, 2021, he has accumulated over 365,000 motorcycle road miles. During his 32-year career as a Sheboygan police officer, he earned National Certification as a Law Enforcement Motor Officer and spent 7 years on a motorcycle during daily patrol. Kevin also developed and conducted a curriculum for motor officer training and assisted with designing advanced riding courses for private
sites. He has been a certified motorcycle safety instructor since 2005, having taught hundreds of classes and thousands of students. His experience also includes instructing at multiple locations and two seasons as a site’s Lead Rider Coach. Kevin has a great deal of additional motorcycle related experience, including supervising range painting, authoring articles for motorcycle publications, product testing, earning membership in the Iron Butt
Association (a long-distance touring organization), and as a former member of the Wisconsin Motorcycle Safety Advisory Committee. He has also been retained by various WI law firms as an expert investigator and witness for motorcycle-related accidents/trials. He shares a passion for safety and quality instruction with his fellow instructors at Cycle-Rite.